Barcelona will ‘wear kits featuring the logo of Catalan singer Rosalia’ in this month’s El Clasico… after already promoting Drake as part of a deal with music giants Spotify in defeat by Real Madrid earlier in the season
Barcelona will reportedly wear kits featuring the logo of Spanish singer Rosalia during the Clasico against Real Madrid on March 19.
Rosalia’s logo will feature on the front of the match shirt as part of Barcelona’s ongoing agreement with Spotify.
Spotify gave up their place on the shirt during the first Clasico of the season, allowing Drake’s owl logo displayed on the kit.
The Canadian singer’s logo featured to mark him becoming the first artist to achieve 50 billion streams of his songs on the platform.
Real Madrid won the match 3-1 at the Santiago Bernabeu.
Rosalia will become the second artist featured as part of Barcelona’s partnership with Spotify
Drake’s owl logo was included on Barcelona’s kit in the first Clasico of the season in October
Barcelona suffered a 3-1 defeat to Real Madrid in the first Clasico of the season in October
Barcelona said this came as part of an agreement with streaming service to offer ‘innovative experiences for football fans, as well as helping to reach new audiences through music.’
The La Liga giants confirmed the appearance of other artist’s logos were scheduled as the season progressed.
Catalan radio station Rac 1 has reported Rosalia will be the second artist to be featured.
The logo of her third studio album Motomami is claimed to be the chosen design which will be included on the kit for the match, reportedly marking the one year anniversary of its release.
The 30-year-old singer grew up in Barcelona and is considered one of Spain’s most famous singers.
Rosalia has won multiple career awards including two Grammys and eight Latin Grammys, while she has twice been named as Spain’s most influential woman by Forbes.
Rosalia’s third studio album Motomami was named Latin Pop Album of the Year in 2022
The promotion comes as part of an agreement struck between Barcelona and Spotify
Victory over Real Madrid would take Barcelona closer to a first La Liga title since 2018-19
Barcelona and Spotify’s partnership officially began in June, with the streaming service sponsoring the club’s senior shirts for the next four seasons, as well as on the kits of the club’s pro academies.
The club’s 99,354-seat stadium was also renamed Spotify Camp Nou as part of the deal, which gave the cash-strapped side a major boost.
Despite Barcelona’s financial struggles, the Catalan side currently hold a nine point lead over arch rivals Real Madrid in La Liga.
Victory in the Clasico on March 19 would represent a major step towards Xavi’s side winning the title for the first time since the 2018-19 season.
