The first-ever Kawasaki Super Bowl ad features mullets, a side-by-side vehicle, and former WWE star Steve ‘Stone Cold’ Austin – but if you blinked you might have missed him.
The commercial that debuted online last month promoted the Kawasaki Ridge – a side-by-side vehicle that the company released last month.
The January 25 debut clip racked up 1.2 million views on Instagram and more than 3 million on YouTube. The WWE legend and the car company re-released the commercial on social media and received nearly 250,000 views in less than 24 hours.
Austin – known for his bald head, 3:16 slogan and chugging beers in the ring – has been a fixture in wrestling and helped return the WWE, then to WWF, to dominance when ratings had slipped in the 1990s.
In the ad, Austin goes from being bald to having a mullet when the Kawasaki zooms past making him unrecognizable.
Steve ‘Stone Cold’ Austin was featured in Kawasaki’s debut Super Bowl ad commercial that promoted their all-new side-by-side vehicle and made the WWE look nothing like his in-ring persona
The former WWE star chopped a rock in half before growing a mullet after watching two men driving passed him in a Kawasaki Ridge
The ad featured two other men who got into the Kawasaki Ridge and grew mullets after they turned on the car.
An eagle grew a mullet right after the men drove past it in the woods. The pair then placed wood in the back of the vehicle and sped away in the car after a turtle grew a mullet.
The driver and passenger drove past a grizzly bear with a mullet, and drove past Austin while the former wrestler chopped a rock in half.
The WWE Hall of Fame member and his dog grew mullets after watching the two men drive away in the Ridge.
‘Thanks fellas,’ said the smiling wrestler.
The car commercial ended with ad’s main theme: ‘Business in the front, party in the back.’
The WWE Hall of Famer was seemingly thankful to get a mullet during the commercial. The ad has received millions of views on Instagram and YouTube after it debuted online on January 25
Austin retired from the WWE in 2003 after suffering multiple injuries
Austin was known for his work in the WWE under his ring name Stone Cold until retiring in 2003.
One of his most famous opponents in the WWE was actor and fellow wrestling legend Dwayne ‘The Rock’ Johnson.
Austin later earned acting roles in films such as The Longest Yard and Grown Ups 2.
He continues to be involved with the WWE through various TV series’ and video games and has more than 6million followers on Instagram.
The former wrestler has starred in multiple blockbuster hits. One of his notable roles was his portrayal of Tommy Cavanaugh in the film Grown Ups 2
Social media users are loving the commercial and Austin’s long hair. However, one user appears to believe his smashing may symbolizes something outside of the commercial
Instagram users worldwide have been praising the commercial and one person even questioned if others noticed that ‘he smashed a rock.’
Instagram users have praised the commercial and complimented Austin on his mullet.
‘Stone cold rules even with a mullet!!,’ one user wrote in the comment section.
Others have praised the ‘awesome commercial’ and were glad to see ‘a stunning Steve Austin return.’